How Retail Momentum Is Measured

Retail momentum combines product-rank movement, improving-product breadth, brand growth, offers, bestseller presence, and persistence.

A rank is a proxy

Sales rank is relative and category-specific. It must not be represented as units sold or revenue.

Look beyond one product

Breadth asks whether multiple products and independent brands improve together. Corporate aliases must not inflate participation.

Explore the product trends, Home category, scoring methodology, and source limitations.