How Product Momentum Is Calculated

Product Momentum measures corroborated near-term demand. It does not predict business success.

Six evidence families

Retail has a nominal weight of 30, search and purchase intent 25, distribution 15, social or discovery 10, supply chain 10, and commercialization 10. The score includes only available components.

Coverage remains visible

Available weights are divided by the total nominal weight to calculate coverage. Extreme scores shrink toward 50 when coverage is incomplete. Missing inputs never become zero.

Publication requires corroboration

At least two independent families, 55% coverage, search or retail, and fresh observations are required. Accelerating also needs search and retail, three families, and confidence of at least 60.

Explore the product trends, Home category, scoring methodology, and source limitations.